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Great post.

One of the challenges I've found, even when using appliances like those from hosting providers like Linode or tools like YunoHost is connecting them to your domain.

Usually, that's specific to your domain name provider and usually a manual process.

In cases where that's easy, you're often overcharged for the convenience. Compared to "free" social media and publishing websites, it makes using your own domain a less desirable option.

Maybe advocating for a multi-staged approach like IndieWebify.Me could make the journey more approachable. More importantly, making it a journey, rather than a destination could help with meeting folks where they are and guide them closer towards their goals.

In any case, the proposed list of goals seem like a great start towards helping people create their own place on the web.